What is CARROTMOB?

 I just read an interesting article in Time Magazine about an activist idea (which includes a website, facebook and twitter accounts) that just might lead to environmental change at a grass roots level.

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

This started in San Francisco by Brent Schulkin and is moving across the country (currently in 15 cities). This video says it all and is entertaining.

Carrotmob Makes It Rain from carrotmob on Vimeo.